While the Covid-19 vaccine brings a glimmer of hope to all those companies that have suffered from the lockdown, it is time to get ready to get back to business. Obviously, companies have adapted their communication strategy during the last few months, and will face the same challenge for this long-awaited resumption. In other words, now is the perfect time to reinvent yourself digitally. Luckily, Socialsky has therefore decided to go over the different aspects of this comeback for you.
To offset the closure of your business, you should consider offering your products/services online. Since the beginning of the Covid-19, the habits of consumers have changed drastically. It’s highly likely that consumers will stick to their new habits of buying the products and services they need online, once the crisis is over. Therefore, selling online should be a long-term investment and vision, and not just a quick win implemented during lockdown (which is finally nearing its end).
Selling online can be done through different channels and ideally you have your own website where you offer your products/services. Not wasting time is key, because as long as your website is not online, you lose potential sales with customers. However, tread carefully as to not turn haste into sloppiness. One small mistake in the design of your website and almost 20% of occasional customers leave the page due to a lack of trust – trust that is generally granted – or not – in the first 3 seconds spent on your page. In anticipation of your website being online, you can already start selling through social media or mailing. This will allow you to take a head start, build out an online customer base and have them ready for the launch of your website.
At the beginning of the pandemic, we strongly advised to stay in touch by digital channels with your customers and possible prospects. As reopening your business is right around the corner, it is crucial to continue to communicate positively, as well as to make the public aware when your business will actually resume. Do not hesitate to do a short teasing on this topic through a post or a video. Think about creating a need and desire in your consumer.
You can also take advantage of this period of uncertainty to update or adapt your marketing strategies. Take the time to get to know your customer or those who are likely to use your products or services. To do so, use the information available online and segment your communication. Try to identify your target audience and learn to speak the same language. It will also be an opportunity to boost your SEO process, by integrating new written and visual content into your web page and social media.
Have that little extra
If you maximized your online presence the lockdown and have built and maintained a good relationship with your customers and prospects, they are probably already looking for information about your restart. Again, it is a question of being ready and reactive, but also of being agile to adapt your strategy last minute. Don’t forget to sustain and nurture those good habits you picked up during the lockdown.
In short, we hope that you will finally be able to reap the rewards of your efforts. Remember to thank and acknowledge all those who have followed and supported you throughout this period.
If you have any questions on the matter, if you are wondering if your company is ready for this major turning point or if you want to implement concrete actions, the Socialsky team is at your disposal to help you in the digitalisation of your communication and marketing.