SOCIAL MEDIA TRAININGS:
FACEBOOK, INSTAGRAM, LINKEDIN , TWITTER, WAZE, …
Created for marketers, HR, GM, Startup Founders, ….
Our workshops will share the latest trends in social marketing and strategic tactics to build an integrated community. You will leave with an understanding on how to set objectives, how to develop an integrated social media strategy and how to measure success on social media
Marketers, HR, GM, Executive, Consultant, Startup Founders, …
Please bring a laptop and come with objectives and goals for social media
People must have a foundational understanding of basic platforms such as Facebook, Twitter, Instagram
- How to set objectives for social media
- How to develop an integrated social strategy
- How to measure success on social media
MODULE BASIC
- Social Media Glossary
- Page vs. Profile
- Set up your Facebook-Instagram/LinkedIn/
Twitter— Page/account - Introduction to the formats (video, slideshow, canvas, etc.)
- How to schedule posts
- Introduction to Social Media Ads
- Introduction to Social Media analytics
MODULE ADVANCED
- What is audience analysis
- Audience analysis at your service
- Evaluate your goals with audience analysis
- Develop your strategy on social networks
- Advertise on Social Media
- How to use Ad buying and management platform
- Paid Social Media — Consumer engagement campaigns — Pay-per-click
- Social Media Ad Retargeting
MODULE « E-REPUTATION »
- The e-reputation on social media
- Conversation management – the good practice : DO & DON’T
- E-reputation and Buzz Marketing: explanation of the concepts
- How to control your e-reputation on a daily basis
