Objectives
Solidpharma is a company creating food supplements sold in pharmacies in Belgium.
The company’s objective was to reach its B2B audience of pharmacists and doctors with both a scientific and promotional message through emails that could be sent automatically from the email addresses of their sales representatives.
Solutions
- Development of an e-mailing strategy via Mailchimp
- Creation of templates for newsletters and promotional emails
- Implementation of personalization in the sending of e-mails
- Development of mobile friendly designs
- Post-campaign reports and recommendations.
