An e-mailing strategy to reach health professionals for Solidpharma

E-mail Marketing


Solidpharma is a company creating food supplements sold in pharmacies in Belgium.

The company’s objective was to reach its B2B audience of pharmacists and doctors with both a scientific and promotional message through emails that could be sent automatically from the email addresses of their sales representatives.


  • Development of an e-mailing strategy via Mailchimp
  • Creation of templates for newsletters and promotional emails
  • Implementation of personalization in the sending of e-mails
  • Development of mobile friendly designs
  • Post-campaign reports and recommendations.


  • Average deliverability rate: 99.1%
  • Average open rate: 40% (15% higher than the industry average)
  • Average click-through rate: 3%

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