A Social Ads campaign to inform about the release of the Kroll album



Every year Pierre Kroll, Belgian cartoonist, releases a new album retracing the past year. The request was that a maximum of Belgians on social networks could be informed of the album release so that they can go to their bookstore to get it.


Our Meta-certified experts have developed a multi-faceted strategy:

  • Development of a campaign with a visibility objective.
  • Drafting of a briefing with the appropriate formats to be received.
  • Definition of the target
  • Creation of the texts accompanying the visuals.
  • Setting up the campaign.
  • Weekly
  • Setting up a reporting in the middle and at the end of the campaign.


  • 000 people reached
  • Over 2 million impressions
  • Frequency: 2,43

Discover all our achievements