Objectives
Every year Pierre Kroll, Belgian cartoonist, releases a new album retracing the past year. The request was that a maximum of Belgians on social networks could be informed of the album release so that they can go to their bookstore to get it.
Solutions
Our Meta-certified experts have developed a multi-faceted strategy:
- Development of a campaign with a visibility objective.
- Drafting of a briefing with the appropriate formats to be received.
- Definition of the target
- Creation of the texts accompanying the visuals.
- Setting up the campaign.
- Weekly
- Setting up a reporting in the middle and at the end of the campaign.