Fisherman’s Friend is an English brand of flavored lozenges distributed in supermarkets and gas pumps.
The objective was twofold:
1/ Increase the notoriety and expand the community towards a younger audience.
2/ More original content creation with a fun and offbeat tone of voice.
In order to achieve the goals, our socialsky experts have created a strategy that includes several phases:
- Elaboration of a Social Media strategy where are defined: the objectives, the targets, the content pillars, the tone of voice as well as the creative ideas for the publications and their different formats.
- Creation of a monthly editorial schedule of 4 posts on Facebook and 3 posts on Instagram.
- Amplification of publications on relevant targets.
- Conversation management and daily management of social accounts.
- Setting up a reporting system to evaluate the strategy implemented.