A Social Media strategy to increase the visibility of ACB dealerships

automobile

Objectives

ACB is a car dealer for the Volvo brand, operating several dealerships in Flanders, Wallonia and Brussels.

The objective was twofold:

1/ Increase the notoriety and visibility of each dealership

2/ Drive the conversion of its Volvo Selekt offer (used cars) to a defined audience.

Solutions

Our socialsky experts have elaborated a multi-faceted strategy:

  • Elaboration of a Social Media strategy where are defined: the objectives, the targets, the content pillars, the tone of voice as well as the creative ideas for the publications and their different formats.
  • Creation of a monthly calendar of 4 posts on Facebook & Instagram and boosted on relevant targets.
  • Conversation management and day to day management.
  • Implementation of a dashboard to evaluate the strategy in place.
  • Setting up a Social Ads « always-on » component to emerge during different key moments throughout the year.

Results

  • Reach: +136%
  • Engagement: +35%
  • Post reactions: 000, +174%
  • Impressions: 6,52M, +245%

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