An image is better than a long speech. Many people have understood this, but fewer have been able to apply it successfully. Today employers are also connecting with their audience via social media, champions of concision. Let us take a closer look at the purpose of these employers, the benefits they derive, the audience they target and, most importantly, how they achieve it.
What is employer branding?
Employer branding is the brand that a company creates through its image as an employer and its values. Recently, the rise of social networks has changed the game. Indeed, if the goal for the company is to gain visibility, it must show itself where people are active, i.e. on social media.
Employer branding, for whom?
- Young talents. Over the years, the recruitment trend has been reversed. Today, the candidate is spoilt for choice. It is therefore up to the employer to seduce the candidate, in particular by selling his values and the quality of life offered to his employees.
- The employees. Thanks to employer branding, they become ambassadors for their company. As such, they feel valued, taken into consideration and are therefore more motivated.
- The customers. The fact that a company decides to expose itself on social networks is reassuring. By showing the other side of the picture, the company is transparent and proves that it has nothing to hide.
What are its benefits?
- Liking. The company gains liking from the candidates. The firm must therefore no longer look for them because they come to it on their own, attracted by its image of authenticity and quality.
- Visibility and content sharing. You allow those who believe in your values and your satisfied employees to share your publications, giving you the opportunity to reach a wider audience.
- Financial accessibility. Unlike large advertising campaigns, publishing on social networks is affordable.
- Time-saving and easy implementation. Your employees are your best ambassadors, why not let them speak.
Employer branding, yes! But how?
The main goal is to share content that talks about the daily life of the company but also about what makes it a great place to work. Here are some examples of what you can easily publish: a one-day team building photo, employee testimonials, a podcast of a conference or meeting with future recruits, awards received by the company but also job offers. In short, anything that can give an overview of your company and how it works.
To conclude, it is not only a question of publishing when looking for candidates. You must create a relationship of trust over time with the users who follow you. However, this technique, although simple at first glance, requires a certain mastery of marketing strategies so that it can be integrated naturally into the company’s overall project. Indeed, if poorly executed, it would undermine the credibility of the entire project. That is why the team of Socialsky experts is at your disposal to guide you in your process and advise you.